Story
The narrative. How that identity is communicated with consistency and credibility.
CLARITY BEFORE VISIBILITY.
Define who you are before the world decides for you.
Arrow Advising, founded by award-winning Hollywood Casting Director and SAG-AFTRA actress Cupid Hayes, is a bespoke brand and perception strategy firm serving businesses, individuals, and municipalities.
We clarify who you are and how you are seen; so decisions are made with intention, resources are used wisely, and credibility is sustained over time.
This work is not about trends, tactics, or surface-level change.
It is about alignment; ensuring identity, message, and presence work together so what’s being built matches what’s being seen.
Clients come to Arrow Advising when clarity is required; before more time, money, or effort is spent moving in the wrong direction.
Your brand looks fine.
Your credentials are solid.
Your work is good.
And yet
The response feels muted.
The recognition feels delayed.
The impact doesn’t match the effort.
Or you’re building something new,
and the stakes are too high to leave perception to chance.
That’s not a marketing problem.
That’s a brand problem.
Most brands don’t miss the mark because they lack talent.
They miss because they never stopped to align the shot.
Not Everything That Looks Fine Is Aligned.
Two Paths. One Bullseye.
For Individuals
For Organizations & Municipalities
Building, evolving, or stepping into greater visibility.
Leading growth, repositioning, or preparing for greater public exposure.
Our Process
Clarity is not accidental. It's structured.
Arrow Advising works through three disciplined lenses:
Brand
The core identity. What you stand for and how you differentiate.
Impact
Visibility, leadership, and execution aligned so perception matches intention.
Our Past Clients
Identity will be defined. The only question is by whom.
Aim for authenticity.™
