We are your biggest fans.
Think of Arrow Advising not just as an extension of your team or fractional CMOs — but as the guardian angels of your brand.
Like referees in sport, we protect the integrity of every play. We ensure every message, touchpoint, and moment aligns with your values so your brand feels authentic, trustworthy, and compelling — the foundation you need to attract clients who genuinely want to work with you.
We are growth strategists, brand visionaries, storytellers, and creative thinkers with over a hundred years of combined experience across media and technology, hospitality and tourism, SaaS, and education. Backed by decades of applied psychology and behavioral insight, we understand brand, marketing, sales, HR, and business strategy on a level that helps you stand out and convert more of the right people.
Arrow Advising doesn’t just “consult.”
We curate experiences that shift perception, elevate your presence, and position you as the obvious choice. Partnering with us means entering a transformative process where your brand becomes clearer, stronger, and more influential — and that’s exactly what drives trust, loyalty, and more clients.
Cupid Hayes
"The Guardian Angel of Brand"
Our Founder and CEO
“I was the VP of Business Development & Brand as well as CMO of Missing Channel Media Group (MCMG), at a conference of network and studio executives, speaking on a panel about channel oversaturation and the threat of AI. I was asked, ’Why are consumers so fragmented and fickle?’ I answered, ‘Because you have allowed THEM to dictate YOUR brand and they’re having an identity crisis!’ The truth silenced the room; and that’s when Arrow Advising was born.
I am a Brand & Identity Coach. As a Hollywood Actress and Award-Winning Casting Director of 30+ years, I empower individuals to embrace their authentic selves and cast themselves into the leading roles of their own lives. True to my name, I help you fall in love with yourself and your business.
Together, we define your authentic personal and professional brand, equip you with the confidence to communicate your unique value, and leverage your brand for continued impact and lasting success.
My name is Cupid Hayes and I live for the moment the arrow strikes, I hold up the mirror, and you say to me, ‘Yes! That’s who I am. I love it.’ I believe the world is enriched when we have the bravery to be our most authentic selves. So, aim for authenticity.™”
