We are Your Biggest Fans.
We don't just aim the arrow.
We guard the shot.
Arrow Advising was founded to protect brands from:
Dilution
Overexposure
Trend-chasing
Performing instead of resonating
We guide with discernment, taste, and care—
ensuring every move is intentional, aligned, and worthy of release.
This is brand guardianship, not consulting.
We see Branding as an Act of Love and Responsibility.
Brands are not disposable.
They are inheritances.
They carry vision, labor, belief, and consequence.
They shape culture.
They influence behavior.
They leave marks—intentionally or not.
Arrow Advising approaches branding with reverence:
for history
for genealogy
for integrity
for the people behind the name
This work does not ask, “How do we get louder?”
It asks something far more enduring:
Who are we—really?
What must we protect as we grow?
What can never be sacrificed for scale?
When those questions are answered honestly, alignment follows.
And alignment is power.
Why a guardian is necessary.
This level of branding requires more than strategy.
It requires discernment.
Taste.
Emotional intelligence.
Narrative fluency.
And a deep respect for timing.
This work is not about imposing identity.
It is about revealing and protecting it - especially in moments of change.
That is why Arrow Advising exists not as an agency, but as a practice of guardianship.
Why Cupid Hayes
Cupid Hayes, The Guardian Angel of Brand™, brings more than three decades of experience across branding, advertising, media, storytelling, casting, and leadership—paired with a rare ability to see what others miss: what the camera sees- the truth beneath the presentation.
She has spent a lifetime working at the intersection of:
identity and image
talent and positioning
narrative and visibility
Cupid is trusted at pivotal moments—when something must evolve, but what matters most must be protected.
Her proprietary frameworks—A.I.M. (Alignment · Image · Momentum) and A.R.R.O.W. (Align · Refine · Resonate · Own · Win)—were created not as formulas, but as guardrails: ensuring brands move forward without betraying themselves.
Clients don't come to Cupid for trends.
They come for clarity.
They leave with brands that feel:
honest
grounded
and quietly powerful
“I live for the moment the arrow strikes, I hold up the mirror and you say, ‘Yes. That’s who I am. I love it.’ The world is richer when we have the courage to be authentic. Aim for authenticity.™”
